I try not to wear branded clothes. I do not like advertising things unless I believe in what the words say on my top or trousers or jackets.

I like branded things when they relate to identities. I have some university alumni tat hanging around, some old shoe bags, bookmarks, and if I can really look deep enough, other things. I have a Bristol Blue glass tumbler. I now have work tote bags. I can really identify myself with a work branded tote bag. My boss has an anorak with the work logo on it. I'm secretly jealous.

I'm set to give a talk at my old university in March. Believe it or not, I've been asked to talk about my work in the 'media industry'.

Believe it or not, I've become a subtle influencer for a very specific kind of artist/commission. I pride myself on it.